Manufacturers may have an important role to play in helping to cut car insurance claims in the UK, it has been suggested.

According to RoadSafe, companies could help to reduce traffic accidents by fitting their vehicles with Intelligent Speed Adaptation (ISA).

The group made this statement after a recent report claimed the technology could reduce the number of road injuries in Britain by up to 29 per cent.

RoadSafe also suggested fleet operators and rental companies should be encouraged to equip their vehicles with ISA when it becomes available.

The in-car system is capable of preventing motorists from exceeding the speed limit.

Adrian Walsh, RoadSafe director, said the technology could save lives.

"Speeding - and specifically inappropriate speed - is one of the most significant causes of road crashes," he commented.

However, the Association of British Drivers recently voiced concern that ISA might lull motorists into a false sense of security and encourage them to simply put their foot to the floor.

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