By adopting a more sensible and economical approach to driving, car insurance customers could potentially save hundreds of pounds, it has been suggested.

A study conducted by Chevrolet discovered that avoiding heavy braking and acceleration can improve fuel economy significantly.

The firm drove two identical cars along a 411-mile route that included heavy traffic, motorways and steep gradients and found that when driven normally, the Aveo 1.4-litre five door hatchback achieved 42.54 miles per gallon (mpg).

However, when driven in a "methodical eco-friendly" way, the car managed 57.89mpg, the company stated.

Les Turton, spokesman for Chevrolet, said drivers can "maximise their savings" by driving in a more "fuel economy-aware" way.

"Our study proves that by applying anticipation, awareness and gentle acceleration and braking to their driving, Chevrolet owners can get even better value for money out of their motoring," he remarked.

Car insurance customers may be interested to learn that a similar study carried out by the Energy Saving Trust and Ford highlighted the potential environmental benefits adopting "smarter" driving techniques.

A recent police campaign in Tayside may help cut the number of car insurance claims in the area, it has been suggested.The force revealed it conducted a 24-hour crackdown on a variety of motoring offe...

Motorists keen to buy a vehicle that can help them protect the competitive deal they have secured on over-50s car insurance may be impressed with the Honda Accord's performance in a recent safety asse...

Thames Valley police stopped more than 550 motorists last week for a range of offences, including driving without car insurance.During the five-day initiative, officers worked with representatives fro...